Hypnosis is becoming more and more widely recognised, and there are literally 1000s of hypnosis research studies, showing the links between hypnosis and improving memory, motivation, aiding weight loss, and significantly helping people to stop smoking.

Here we have selected just a few of these studies, first up is a study from 1970 which really brought hypnosis into the mainstream, and not only gave hypnosis real credibility, but accredited it with status as a more effective form of therapy than any other currently practiced:

Hypnosis has a better success rate than any other type of therapy

In 1970 a groundbreaking meta-analysis of hypnosis research studies was conducted by Alfred A. Barrios, which led to the mainstream acceptance of hypnosis as an extremely effective form of therapy.

Barrios compared 1,018 studies and articles on hypnosis, 899 articles on psychoanalytic therapy and 355 on behavioural therapy. In particular he noted the overall lasting success rates of the different therapies.

He found that hypnotherapy had a massive 93% success rate after only 6 sessions compared to only a 72% success rate with behavioral therapy (after 22 sessions on average), and only 38% success rate with psychotherapy (after an average of 600 sessions).

This led him to conclude that for changing habits, thought patterns, and actual behaviour hypnosis was not only the most effective method, but that it needed less time / sessions than any other type of therapy.

Hypnosis and Weight Loss

Hypnosis for weight loss is gaining more and more popularity too - British pop star Lily Allen recently said in a newspaper interview that hypnosis helped her to drop 4 dress sizes!

After the hypnotism, I want to go to the gym every day, otherwise I feel really bad. I just want to get more toned and healthy. I'm really good about everything at the moment — I've never been happier.

Lily Alan in an interview to the Daily Mail

Here are some news stories and scientific studies which show the potential of hypnosis to positively help people to lose weight, not only that but to keep it off - to have a long lasting, and life changing effect.

Hypnosis isn’t a mysterious, or little understood phenomenon anymore, it is a scientifically proven tool which can significantly influence weight loss:

Woman loses 55 pounds after being hypnotized to believe she had weight loss surgery

Marion Cornes, lost 55 pounds (24.9kg) after she was hypnotized to believe that she had weight-loss surgery!

After 5 sessions of hypnosis she believed surgeons had placed a gastric band on her stomach shrinking it to the size of a golf ball. She was hypnotized and talked through every step of the surgery as if she was in an operating room.

She said she started losing up to 3 pounds a week immediately after the hypnosis and she now feels full if she tries to eat anything other than a small portion of food.

"I've tried every other diet and exercise plan the world has to offer," she said. "I've tried tablets, Weight Watchers, Atkins, Slimfast, milkshakes and even a personal trainer, but none of them helped me."

Hypnosis enhances weight loss substantially over time

Kirsch and Irving compared 100s of studies where either cognitive-behavioral treatment, or cognitive-behavioral treatment with hypnosis too was used (with weight loss being the goal) in a meta analysis.

Their analysis showed that on average after the final follow-ups, the average weight loss was 6.03 lbs. (2.74 kg) without hypnosis (with just cognitive-behavioral treatment) and 14.88 lbs. (6.75 kg) when hypnosis was used.

They concluded that when hypnosis is used it is likely to lead to more than double the weight loss than if just cognitive-behavioral treatment alone was employed. They also summarized that the benefits of hypnosis increased substantially over time.

Hypnosis is more than 30x more effective for weight loss

Cochrane et al conducted a study into hypnosis and weight loss with 60 female participants who were more than 20% overweight. He divided the participants into 2 groups, one who received hypnosis treatment, and a control group who did not receive any hypnosis.

Results showed that the group who received the hypnosis lost more weight. Each participant on average losing 17lbs over the course of the study, compared to women in the control group losing only 0.5lbs

Cochrane concluded that hypnosis can make your weight loss efforts more than 30x more effective.

Hypnosis and Stopping Smoking

Hypnosis is probably most famous for helping people to stop smoking, recently Matt Damon even testified to the benefits of quitting smoking - he told Jay Leno that he visited a hypnotist and it worked:

I went to a hypnotist... It worked. I swear to god it worked. It was the greatest decision I ever made in my life!

Matt Damon on the Tonight Show with Jay Leno

The research into this area of hypnotherapy is very solid, again it not only shows a massively increased success rate when using hypnosis to help you to stop smoking, but it points to hypnosis as the most effective form of smoking cessation therapy (with a higher success rate than nicotine patches / gum etc):

Hypnosis is the most effective way of giving up smoking

In 1992 the University of Iowa conducted a meta-analysis of studies using different methods to try and help people to quit smoking. This was the largest ever scientific comparison - looking at more than 600 studies which contained 72,000 people in total, from America and Europe.

They found that on average, hypnosis was over three times as effective as nicotine patches or nicotine replacement methods and 15 times as effective as trying to quit alone, and concluded that hypnosis is by far the most effective way of giving up smoking.

90.6% Success rate when using hypnosis to stop smoking

The university of Washington medical school conducted a study where they used hypnosis on 43 patients to help them stop smoking.

Of the 43 consecutive patients undergoing hypnosis, 39 reported remaining abstinent from tobacco use at follow-up (up to 3 years post-treatment).

Barber concluded that hypnosis is an extremely effective way to quit smoking and this study represents a 90.6% success rate using hypnosis.

81% Stopped smoking after hypnosis

30 patients were referred by their doctor to Texas A&M University for treatment to help them stop smoking. Of this group 21 patients returned and were given 3 sessions of hypnosis for smoking cessation.

Results showed that immediately after treatment 81% of patients reported that they had stopped smoking. Then in a followup 12 months later 48% of these patients reported that they were still not smoking.

Elkins GR and Rajab MH concluded that hypnosis was indeed a statistically significant method of helping people to stop smoking.

Hypnosis Research In Other Areas

There are literally thousands of other research studies into hypnosis, how it helps anxiety, motivation, memory, pain relief, focus and concentration, even how it can be used to allow someone to undergo surgery without the need to an anaesthetic.

Here are some more studies which show proof of the power of hypnosis for helping a wide variety of different problems:

Athletes focus better with hypnosis

Professional athletes are turning to hypnosis to help give themselves an edge, to correct everything from their golf swing to pre-competition nerves.

Dr Dwight Damn, president of the National Guild of Hypnotists estimated that more than 7,000 of the guild’s members are using hypnosis to help athletes improve their performance.

Bob Reese, the famous former trainer for the New York Jets uses hypnotherapy with both professional and recreational athletes to help them “get into the zone”

When used like this hypnosis works simply to take the athletes peak performance and make it available to them 100% of the time. It takes away subconscious doubts, nerves, and other mental blockages to allow the athlete to give their top performance, every time.

Hypnosis helps to reduce anxiety (greater than traditional relaxation techniques)

A small research study was conducted at Hampshire Hypnotherapy Centre in England with 10 pupils, aged 11 to 16, being treated at the centre for emotional behavioural difficulties related to anxiety.

The students were taught how to self-hypnotise to help them to set goals about things they wanted to achieve in their lives, and to help them to work towards these targets..

Mr Byron said "It seems to empower the students to change their lives and it's not me doing it, it's them." and that it produced greater effects than were seen in students using more traditional relaxation techniques. "There is no doubt it has a tremendous amount to offer."

After this trial the students' teachers said they had seen more changes in the students using the techniques and speculated this may be because the hypnotherapy produced cognitive and emotional changes.

It was concluded that the hypnotherapy helped to reduce anxiety and feelings of helplessness in students, and that the effects of hypnotherapy were found to be greater than those of more traditional relaxation techniques.

Hypnotherapy helps 71% of IBS sufferers for up to 5 years

A research study into hypnosis and its effects on Irritable Bowel Syndrome concluded that it helped 71% of patients - and its effect lasted up to as much as five years after treatment.

Researchers from Withington Hospital, Manchester (UK) conducted the study on 200 patients, each receiving hourly sessions for around 12 weeks.

The majority of patients found that hypnotherapy reduced the severity of their IBS symptoms, eased their condition and made them more comfortable, and these effects lasted up to as long as 5 years afterwards.

Even those patients who stated tat the effects wore off with time, found that the deterioration was slight.